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Commercial-Economic Growth in the Information Technology Era by Bandari, Dr Morteza

Commercial-Economic Growth in the Information Technology Era

by Dr Morteza Bandari , Dr Abdolreza Alishahi , Amirhossein Bandari
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Book cover type: Paperback
  • ISBN13: 9786208116736
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 264
  • Original Price: GBP 77.0
  • Language: English
  • Edition: N/A
  • Item Weight: 391 grams
  • BISAC Subject(s): General

Digital business is the process of applying digital technology to reinvent business models and transform a company's products and customer experiences-innovating products that create new value and connecting people with things, insights and experiences. Today, people are spending more money online, which has shifted business emphasis to digital sources of revenue and digital channels. The growth of the digital economy has made people more familiar with digital products and services, which has driven companies to seek new competitive advantages in the digital space. But digital business has evolved into more than selling online; according to Accenture, "Digital businesses create competitive edges based on unique combinations of digital and physical resources. They do things that others cannot and in ways that build comparative advantage."

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