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Commercial Exploitation Of Color As A Consumer Stimulus

by Vasileios Yfantis
Save 43% Save 43%
Current price ₹331.00
Original price ₹580.00
Original price ₹580.00
Original price ₹580.00
(-43%)
₹331.00
Current price ₹331.00

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Book cover type: Paperback
  • ISBN13: 9781482696554
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 70
  • Original Price: USD 6.0
  • Language: N/A
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Marketing / Direct

The extensive use of color in the word of marketing raises the need for analyzing the physical and psychological options of the color. The current research is an introduction to the use of color in business and explores its value for the right positioning to the mind of the consumers.

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