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Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry by Robert J. Yurkovic

Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry

by Robert J. Yurkovic
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Book cover type: Paperback
  • ISBN13: 9781483428161
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lulu Publishing Services
  • Publisher Imprint: Lulu Publishing Services
  • Publication Date:
  • Pages: 252
  • Original Price: GBP 18.05
  • Language: English
  • Edition: N/A
  • Item Weight: 459 grams
  • BISAC Subject(s): General

The healthcare industry did not change overnight, but it changed in a big way. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers. If you want to engage consumers, you must embrace and adopt B2C principles. An authoritative source for understanding consumers and your business with regard to a consumer-centric model required for engagement. By connecting the business and consumers with meaningful, coordinated interactions and consistent communications, a foundation can be established for engagement programs to flourish. We will look at how consumers think, how to connect with them and build trust, how to build experiences, and how to engage them. For consultants, health insurers, pharmaceuticals, medical providers, academia, and health services companies

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