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Commonsense Direct and Digital Marketing by Drayton Bird

Commonsense Direct and Digital Marketing

by Drayton Bird
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Book cover type: Paperback
  • ISBN13: 9780749447601
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Publication Date:
  • Pages: 448
  • Original Price: GBP 34.99
  • Language: English
  • Edition: 5 Revised edition
  • Item Weight: 967 grams
  • BISAC Subject(s): Marketing / Direct

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.

Drayton Bird has over 45 years' experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is also the author of How to Write Sales Letters that Sell (Kogan Page).

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