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Communicating Complex News Online - How Users Process Information about Science, Health, and Technology by Ronald A. Yaros

Communicating Complex News Online - How Users Process Information about Science, Health, and Technology

by Ronald A. Yaros
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Book cover type: Paperback
  • ISBN13: 9783836460958
  • Binding: Paperback
  • Subject: N/A
  • Publisher: VDM Verlag Dr. Mueller E.K.
  • Publisher Imprint: VDM Verlag Dr. Mueller E.K.
  • Publication Date:
  • Pages: 176
  • Original Price: GBP 56.44
  • Language: English
  • Edition: N/A
  • Item Weight: 245 grams
  • BISAC Subject(s): Media Studies

This book explores how individuals process important but complex news about science, health and technology. The research measures the relationships of new media, its content and its audiences. Specifically, how does the non-linear freedom of hypertext affect interest in and comprehension of news about complex topics? In the first of two experiments, reading comprehension theory from the Structure Building Framework (Gernsbacher, 1990) and the Construction-Integration Model (van Dyk & Kintsch, 1983) are synthesized with the theoretical role of situational interest in learning from text (Hidi, 1988). Experiment two tests the same content from experiment one in a non-linear hypertext environment to measure how message structure affects interest and understanding.

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