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Communicating India's Soft Power: Buddha to Bollywood by D. Thussu

Communicating India's Soft Power: Buddha to Bollywood

by D. Thussu
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Book cover type: Paperback
  • ISBN13: 9781349439812
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 227
  • Original Price: USD 54.99
  • Language: English
  • Edition: 2013
  • Item Weight: 282 grams
  • BISAC Subject(s): International Relations / General

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

Daya K. Thussu is a professor of International Communication at the University of Westminster

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