• ISBN13: 9781032826271
• Binding: Hardcover
• Subject: Communication, Mass Media and Journalism
• Publisher: Taylor & Francis Group
• Publisher Imprint: Rout India
• Publication Date: May 6, 2024
• Pages: 256
• Original Price: INR 1295.0
• Language: English
• Edition: South Asia Edition
• Item Weight: 500 grams

This book analyses the creation and dissemination of discourse in China while examining how its media and the people interact and communicate with the rest of the world. It explores the interplay between language, meanings, social practices, culture and politics in the processes of discourse generation. The book critically studies intercultural communication and Chinese discourse models at the national, institutional and individual levels and the different modes of interaction between China and the world. With the help of several case studies the book analyses reports from the People’s Daily, interpersonal meaning in promotional videos and advertisements in China, rhetoric in the editorials of China Daily and the representation by international media like The Associated Press and The New York Times to explore differences between Chinese and the Western media reporting the same event. It also looks at the complex models through which the Chinese people—both as individuals and as a collective—communicate with and gain an understanding of the rest of the world.