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Communication and Midterm Elections: Media, Message, and Mobilization

by John Allen Hendricks
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Current price ₹3,633.00
Original price ₹5,589.00
Original price ₹5,589.00
Original price ₹5,589.00
(-35%)
₹3,633.00
Current price ₹3,633.00

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Book cover type: Hardcover
  • ISBN13: 9781137494528
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 290
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2016
  • Item Weight: 581 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections, Political Process / Media & Internet, and Political Process / Political Parties

This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.

John Allen Hendricks is Chair and a Professor of Mass Communication at Stephen F. Austin State University, USA. He has authored/edited nine books, including Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign (with Dan Schill 2014) and Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters (with Lynda Lee Kaid 2010).

Dan Schill is an Associate Professor in the School of Communication Studies at James Madison University, USA, where he teaches courses in advocacy, political communication, and media and politics. He has published books on political communication topics, including Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign (with John Allen Hendricks 2014). Schill was a2009-2010 American Political Science Association (APSA) Congressional Fellow and often conducts dial focus groups for news organizations.

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