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Communication for Development: A Practical Handbook by John Tuckey

Communication for Development: A Practical Handbook

by John Tuckey
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Book cover type: Hardcover
  • ISBN13: 9781784538194
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Bloomsbury Academic
  • Publisher Imprint: Bloomsbury Academic
  • Publication Date:
  • Pages: 384
  • Original Price: GBP 100.0
  • Language: English
  • Edition: N/A
  • Item Weight: 831 grams
  • BISAC Subject(s): Public Policy / Communication Policy, Political Economy, and Comparative Politics

Broadcasting is now an important part of the international aid effort, and as such communication for development has ambitious aims: to save lives, improve livelihoods and end corruption. In order to achieve this, specialist innovative production techniques and formats are required. This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities.

Tuckey, John: - John Tuckey is a freelance editorial consultant and trainer in communication for development. He has extensive experience of implementing, managing and editing communication for development projects in Africa, South Asia, the Middle East and the Caribbean, and has more than fifteen years' experience of recruiting and training local teams for communication for development projects. He is an award-winning radio producer of drama and factual programmes for BBC national radio and the World Service, devising many series formats. He has also worked as a drama director for commercial audio.

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