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Communication Impact: Designing Research That Matters

by Susanna Hornig Priest , Traci L. Anderson , Chike Anyaegbunam
Save 17% Save 17%
Current price ₹5,519.00
Original price ₹6,623.00
Original price ₹6,623.00
Original price ₹6,623.00
(-17%)
₹5,519.00
Current price ₹5,519.00

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Book cover type: Hardcover
  • ISBN13: 9780742530980
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Rowman & Littlefield Publishers
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Publication Date:
  • Pages: 278
  • Original Price: GBP 42.99
  • Language: English
  • Edition: N/A
  • Item Weight: 372 grams
  • BISAC Subject(s): Research

Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

Susanna Hornig Priest is associate professor and director of research at the College of Mass Communications and Information Studies at the University of South Carolina.

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