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Communication Interne d'Entreprise by Seck-B

Communication Interne d'Entreprise

by Seck-B
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Book cover type: Paperback
  • ISBN13: 9786131599651
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 64
  • Original Price: GBP 25.0
  • Language: French
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): General

Dans le contexte actuel de mondialisation, de changements permanents qui caractérisent la vie des entreprises, les managers se trouvent confrontés à des défis. Leurs responsabilités supplémentaires se situent entre exigence d'efficacité et nécessité de motiver leurs équipes. Face à ces nouveaux défis, la communication d'entreprise s'impose comme un levier et une solution dans le développement du management. Tout en lui servant d'appui, elle contribue grandement à l'amélioration de l'efficacité de l'entreprise grâce à un engagement du personnel. Dans cette perspective, les entreprises créent de plus en plus des départements chargés de la communication. Cependant, malgré ces changements les entreprises sont toujours caractérisées par des conflits internes entrainant un climat interne souvent délétère. Ainsi, cette ouvrage après avoir mis en exergue la problématique de la communication interne dans les grandes entreprises, montre ensuite les forces et les faiblesses des stratégies et politiques de com.interne en s'appuyant sur l'exemple de TRANSRAIL. Enfin, elle essaye d'apporter des solutions capables de rendre efficaces et efficientes les stratégies de com interne.

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