Communication pour l''incitation à la création d''éco-entreprises
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La n�cessit� et la contrainte pour les entreprises de traiter leurs effluents polluants ont donn� naissance � une nouvelle g�n�ration d''entreprises, les �co-entreprises. L''�co-entreprise est une entreprise dont les services ou produits permettent de pr�venir, r�duire et traiter les d�gradations des milieux naturels. Dans les pays d�velopp�s, une floraison d''�co-entreprises a permis de comprendre l''importance du secteur en mati�re d''opportunit� d''emplois, de cr�ation de richesse et de traitement des pollutions. Dans les pays en d�veloppement par contre, ce secteur d''activit� reste encore � l''�tape embryonnaire pourtant l''Etat est conscient de la n�cessit� de le relancer. La crise de l''emploi, la lutte contre la pauvret� et le besoin de traiter les diff�rentes pollutions sont les raisons qui militent en faveur d''une politique d''incitation dans ce domaine.Dans cette optique, notre objectif a �t� de proposer un plan de communication pour attirer les investissements du secteur priv� qui se font encore attendre dans le domaine des �co-entreprises.
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