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Communication Research Measures: A Sourcebook

by Rebecca B. Rubin , Philip Palmgreen , Howard E. Sypher
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Current price ₹21,996.00
Original price ₹33,839.00
Original price ₹33,839.00
Original price ₹33,839.00
(-35%)
₹21,996.00
Current price ₹21,996.00

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Book cover type: Hardcover
  • ISBN13: 9780805852431
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 416
  • Original Price: GBP 260.0
  • Language: English
  • Edition: 1
  • Item Weight: 676 grams
  • BISAC Subject(s): Methodology

This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.



Originally publi

Rebecca B. Rubin (Kent State University, USA) (Author), Alan M Rubin (Kent State University, USA) (Author), Elizabeth E. Graham (Kent State University, USA) (Author), Elizabeth M. Perse (University of Delaware, USA) (Author), David Seibold (University of California at Santa Barbara, USA) (Author)

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