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Communication Theory: Media, Technology and Society

by David
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Current price ₹4,193.00
Original price ₹5,990.00
Original price ₹5,990.00
Original price ₹5,990.00
(-30%)
₹4,193.00
Current price ₹4,193.00

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Book cover type: Paperback
  • ISBN13: 9780761970705
  • Binding: Paperback
  • Subject: N/A
  • Publisher: SAGE Publications Ltd
  • Publisher Imprint: SAGE Publications Ltd
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 47.99
  • Language: English
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Communication Studies

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the ′first media age′ of broadcast with the ′second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

Holmes, David: - David Holmes is a Lecturer in Communications and Media, Monash University

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