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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House by John Allen Hendricks, Robert E. Denton, Jody C. Baumgartner

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House

by John Allen Hendricks , Robert E. Denton , Jody C. Baumgartner
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Book cover type: Hardcover
  • ISBN13: 9780739141052
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 188
  • Original Price: USD 120.0
  • Language: English
  • Edition: N/A
  • Item Weight: 431 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.

Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

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