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Communiquer pour être et paraître dans la société de consommation

by Kacou Goa
Save 29% Save 29%
Current price ₹2,087.00
Original price ₹2,941.00
Original price ₹2,941.00
Original price ₹2,941.00
(-29%)
₹2,087.00
Current price ₹2,087.00

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Book cover type: Paperback
  • ISBN13: 9782343146256
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions L'Harmattan
  • Publisher Imprint: Editions L'Harmattan
  • Publication Date:
  • Pages: 230
  • Original Price: USD 30.01
  • Language: French
  • Edition: N/A
  • Item Weight: 259 grams
  • BISAC Subject(s): Media Studies

Cet ouvrage invite chaque personne � comprendre les diff�rentes formes de communication-marketing et les id�ologies de la soci�t� de consommation dans laquelle elle �volue. Il int�gre les moyens d'une communication-marketing et corporate appropri�e, les approches de planification et contr�le marketing, les enjeux de la planification. La communication, c'est la vie: savoir communiquer pour �tre et para�tre dans la soci�t�.

Goa, Kacou: - Kacou GOA est Communicologue, Maître de Conférences des Universités (CAMES) et Enseignant-chercheur au CERCOM, UFR Information, Communication et Arts de l'Université Félix Houphouët-Boigny (Abidjan-Cocody)

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