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Cómo redactar propuestas competitivas by Carreras Llisterri, Julio

Cómo redactar propuestas competitivas

by Julio Carreras Llisterri
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Book cover type: Paperback
  • ISBN13: 9798860268807
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 182
  • Original Price: GBP 7.67
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): Writing / General

La comunicación escrita tiene un papel preponderante en el mundo de los negocios. Cada día recibimos decenas de correos electrónicos, revisamos informes, elaboramos documentos, consultamos noticias en internet y un largo etcétera al que hay que sumarle toda la información que nos llega a través de los canales que ponen a nuestra disposición las nuevas tecnologías. Sin embargo el tiempo que podemos dedicarle a cada mensaje que recibimos es limitado y el nivel de atención variable, y ambos dependen en gran medida del interés que despierte en nosotros su contenido. Este hecho es especialmente relevante en el caso de las propuestas, sobre todo las de innovación, ya que llevan un riesgo asociado y generalmente cuentan con una gran competencia.
Este manual está concebido para ayudarnos a escribir propuestas de manera eficaz, dotándolas de las características necesarias para captar la atención del cliente y despertar su interés, para convencerle para que pase a la acción y se decante por ejecutar el proyecto que le proponemos; pero también para hacerlo de manera eficiente, optimizando los esfuerzos que les dedicamos y mejorando nuestra productividad. En él se desgranan las características fundamentales que deben avalar a una propuesta exitosa y se propone un método, herramientas y consejos para transmitirlas a nuestros escritos. El método iPLORE, ha sido desarrollado por el autor a partir de sus más de veinte años de experiencia en la gestión de la innovación y su trayectoria en la narrativa literaria. Las lecciones aprendidas en estas dos formas de comunicación escrita se fusionan para desarrollar una herramienta que nos ayudará a mejorar nuestras habilidades en la venta de proyectos.

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