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Compendium de la recherche en gestion et en entreprise by A. Valarmathi

Compendium de la recherche en gestion et en entreprise

by A. Valarmathi , Sundarapandiyan Natarajan
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Book cover type: Paperback
  • ISBN13: 9786207685011
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 68
  • Original Price: GBP 30.0
  • Language: French
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Management

Ce numéro de Business Research Compendium 2017 présente un bon mélange de questions conceptuelles et empiriques. Dans le segment de la recherche commerciale, les articles de recherche montrent une base empirique solide et une pertinence contemporaine de ces concepts dans la gestion d'entreprise pour une vingtaine d'entreprises en Inde. Les domaines couverts par les articles de recherche comprennent la gestion générale, la gestion des ressources humaines, le marketing et la gestion des relations avec la clientèle, les opérations, la finance et la négociation d'actions en référence aux secteurs des services, de la fabrication, du commerce, de la vente au détail et de la vente en ligne, des soins de santé et de l'hôtellerie. L'effort conjoint des académiciens et des experts d'entreprise dans le domaine concerné, impliquant les étudiants professionnels de troisième cycle dans la discipline de la gestion, permet certainement d'obtenir des synergies dans le domaine des affaires, des analyses critiques et des suggestions créatives auxquelles les décideurs d'entreprise peuvent se référer dans leur domaine d'activité. Il permet également de développer une philosophie de gestion en synthétisant et en créant des valeurs et des pratiques qui prévalent sur le plan organisationnel et social.

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