Competing with Unicorns: How the World's Best Companies Ship Software and Work Differently

Name: Competing with Unicorns: How the World's Best Companies Ship Software and Work Differently
Brand: Pragmatic Bookshelf
SKU: 9781680507232
Price: 2075.0 INR
Availability: InStock

by Jonathan Rasmusson

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ISBN13: 9781680507232
Binding: Paperback
Subject: N/A
Publisher: Pragmatic Bookshelf
Publisher Imprint: Pragmatic Bookshelf
Publication Date: April 21, 2020
Pages: 200
Original Price: GBP 21.5
Language: English
Edition: N/A
Item Weight: 254 grams
BISAC Subject(s): Software Development & Engineering / Project Management, Software Development & Engineering / Systems Analysis & Design, and Software Development & Engineering / Quality Assurance & Testing

About The Book

Today's tech unicorns develop software differently. They've developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you how companies like Google, Facebook, and Spotify do it. Leverage their insights, so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns.

Massively successful tech companies, or Unicorns, have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Ex-Spotify engineer and coach, Jonathan Rasmusson, takes you behind the scenes and shows you how to develop software the way the best companies do it.

Learn how to give teams purpose through Missions, empower and trust with Squads, and align large scale efforts through Bets. Create the culture necessary to make it happen.

If you're a tech or product lead and you want to ship product better, this is your playbook on how the world's best do it. If you're an engineer, tester, analyst, or project manager, and you suspect there are better ways you could be working, you are correct. This book will show you how. And if you're a manager, Agile coach, or someone just charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world's most innovative, delivery-focused companies. Don't just admire the top companies - learn from them.

About The Author

Rasmusson, Jonathan: - Jonathan Rasmusson has helped some of the world's largest, most innovative tech companies ship and deliver software around the world. As an engineer, Jonathan helped integrate Spotify into the Sony Playstation, Facebook Messenger, Google Chromecast, iMessage, as well as BMW, Tesla, and Ford car integrations.

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