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Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership by Ricardo Marc O.

Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership

by Ricardo Marc O. , Vasco Ribeiro Santos
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Book cover type: Paperback
  • ISBN13: 9798337326917
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 326
  • Original Price: GBP 125.4
  • Language: English
  • Edition: N/A
  • Item Weight: 567 grams
  • BISAC Subject(s): Information Management

In an era defined by digital disruption and constant innovation, competitive intelligence plays a pivotal role in helping organizations anticipate market shifts and make informed strategic decisions. By leveraging data analytics, emerging technologies, and strategic foresight, competitive intelligence enables businesses to stay ahead of competitors, mitigate risks, and identify growth opportunities. Its influence spans sectors such as business, technology, and public policy, where timely and accurate insights can drive innovation and long-term success. As industries grow more interconnected and data-driven, the ability to synthesize and act on competitive intelligence becomes essential for sustaining relevance and resilience in a global marketplace. Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership explores how competitive intelligence frameworks, tools, and methodologies are shaping business strategy, optimizing market positioning, and influencing technological advancements. By combining theoretical perspectives with real-world applications, this book navigates the complex landscape of modern competitive intelligence. Covering topics such as agriculture transformation, decision making systems, and servant leadership, this book is an excellent resource for academicians, industry professionals, policymakers, researchers, business leaders, educators, consultants, and more.

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