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Compilación de Estudios by John Fredy Cano Gutiérrez

Compilación de Estudios

by John Fredy Cano Gutiérrez
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Book cover type: Paperback
  • ISBN13: 9786209506352
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editorial Academica Espanola
  • Publisher Imprint: Editorial Academica Espanola
  • Publication Date:
  • Pages: 148
  • Original Price: GBP 59.94
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 209 grams
  • BISAC Subject(s): General

El siguiente trabajo es la recopilaci�n de una serie de reflexiones, art�culos y an�lisis desarrollados en distintos momentos sobre el papel de la publicidad como pr�ctica comunicativa y fen�meno cultural. A lo largo de estos escritos se ha buscado comprender c�mo la imagen, el discurso y la estrategia publicitaria pueden contribuir a promover estilos de vida saludables, fortalecer la comprensi�n de los derechos humanos, sexuales y reproductivos (DHSR), y, sobre todo, actuar como herramientas en la prevenci�n de las violencias basadas en g�nero (VBG). En la actualidad, la publicidad excede su funci�n tradicional de promoci�n comercial para convertirse en un actor social que moldea percepciones, valores y comportamientos colectivos. Desde esta perspectiva, resulta urgente revisar cr�ticamente los estereotipos de g�nero, las representaciones sexistas y los c�digos simb�licos que a�n circulan en los mensajes medi�ticos. Estos discursos no solo reproducen desigualdades, sino que tambi�n legitiman formas de violencia simb�lica y estructural.

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