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Comportamento d'acquisto del consumatore by Ferreira, João Batista

Comportamento d'acquisto del consumatore

by João Batista Ferreira , Débora L. Amaral
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Book cover type: Paperback
  • ISBN13: 9786208302313
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 30.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): General

L'obiettivo fondamentale di questo studio è approfondire il tema del comportamento del consumatore analizzando le principali caratteristiche delle pubblicazioni sull'argomento. Si vuole inoltre dimostrare l'utilizzo della tecnica bibliometrica per migliorare la ricerca bibliografica attraverso la creatività, aumentandone il grado di qualità e rilevanza. Il comportamento d'acquisto dei consumatori è fortemente influenzato dalle strategie di marketing, dagli aspetti emotivi, culturali, sociali e finanziari. Spetta ai professionisti del marketing utilizzare i modi migliori per avvicinare e influenzare i consumatori al fine di convincerli a fare acquisti futuri. È essenziale che i professionisti conoscano il proprio pubblico di riferimento per prendere le decisioni giuste e più incisive. La discussione verte su marketing, vendite, soddisfazione del cliente e bibliometria.

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