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Comportamento dei consumatori durante le festività by Pallavur Raman Brinda Kalyani, Merin Annancia

Comportamento dei consumatori durante le festività

by Pallavur Raman Brinda Kalyani , Merin Annancia
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Book cover type: Paperback
  • ISBN13: 9786209257797
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 124
  • Original Price: GBP 52.98
  • Language: Italian
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Management

Questo studio esamina il comportamento d'acquisto dei consumatori durante le festivit� a Coimbatore, concentrandosi su feste chiave come Diwali, Dusshera, Natale e Capodanno. L'obiettivo � analizzare le preferenze dei consumatori, i modelli di spesa e i fattori che influenzano le decisioni di acquisto, tra cui le tradizioni culturali, le influenze sociali, le attivit� promozionali e le motivazioni psicologiche. Utilizzando dati primari e secondari, la ricerca si avvale di un questionario strutturato e di strumenti statistici quali analisi percentuali, chi-quadro e ANOVA. Viene inoltre condotta un'analisi SWOT del mercato delle feste. Lo studio mette in evidenza come le festivit� spingano un aumento dell'attivit� dei consumatori, offrendo alle aziende l'opportunit� di comprendere le motivazioni di acquisto, la fedelt� al marchio e i livelli di soddisfazione. I risultati forniscono indicazioni preziose per i rivenditori e gli esperti di marketing per sviluppare strategie efficaci che sfruttino l'entusiasmo delle feste per incrementare le vendite, migliorare il coinvolgimento dei clienti e rafforzare le relazioni a lungo termine con il marchio.

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