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Comportamento do consumidor durante a época festiva by Pallavur Raman Brinda Kalyani, Merin Annancia

Comportamento do consumidor durante a época festiva

by Pallavur Raman Brinda Kalyani , Merin Annancia
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Book cover type: Paperback
  • ISBN13: 9786209359880
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 124
  • Original Price: GBP 52.98
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Management

Este estudo examina o comportamento de compra dos consumidores durante as �pocas festivas em Coimbatore, centrando-se em festivais importantes como o Diwali, o Dusshera, o Natal e o Ano Novo. O objetivo � analisar as prefer�ncias dos consumidores, os padr�es de consumo e os factores que influenciam as decis�es de compra, incluindo as tradi��es culturais, as influ�ncias sociais, as actividades promocionais e as motiva��es psicol�gicas. Utilizando dados prim�rios e secund�rios, a investiga��o recorre a um question�rio estruturado e a ferramentas estat�sticas como as an�lises de percentagem, qui-quadrado e ANOVA. � tamb�m efectuada uma an�lise SWOT do mercado festivo. O estudo salienta a forma como as festividades impulsionam o aumento da atividade dos consumidores, oferecendo oportunidades �s empresas para compreenderem os motivos de compra, a fidelidade � marca e os n�veis de satisfa��o. As conclus�es fornecem informa��es valiosas para os retalhistas e os profissionais de marketing desenvolverem estrat�gias eficazes que aproveitem o entusiasmo festivo para aumentar as vendas, melhorar o envolvimento dos clientes e refor�ar as rela��es de longo prazo com a marca.

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