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Comportamento do consumidor em relação aos produtos lácteos by Margani Soma Sekhara

Comportamento do consumidor em relação aos produtos lácteos

by Margani Soma Sekhara , Gugloth Sardar
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Book cover type: Paperback
  • ISBN13: 9786208772895
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 264
  • Original Price: GBP 76.47
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 359 grams
  • BISAC Subject(s): Management

Na �ndia, o leite � produzido pelas massas e, por conseguinte, o desenvolvimento da produ��o leiteira teria um impacto direto na vida de milh�es de massas rurais que se dedicam � cria��o de animais leiteiros. Prev�-se que a produ��o leiteira possa trazer mudan�as socioecon�micas a 8,475 milh�es de pessoas que trabalham no sector leiteiro indiano. O sucesso de qualquer estrat�gia de marketing reside na experi�ncia p�s-compra associada aos produtos/servi�os. No atual ambiente competitivo de comercializa��o do leite, os clientes t�m muitas alternativas para escolher e satisfazer-se. Um estudo sobre o comportamento do consumidor desempenha um papel crucial para todas as empresas concorrentes. O resultado deste livro pode fornecer informa��es importantes aos produtores, retalhistas e comerciantes de produtos l�cteos, e estas informa��es podem ser utilizadas para desenvolver t�cticas e estrat�gias de marketing deterministas, sugest�es baseadas na an�lise efectuada e que podem ser consideradas na elabora��o de estrat�gias de marketing no mercado dos produtos l�cteos e na conce��o de novos produtos l�cteos que se adaptem �s exig�ncias e expectativas dos segmentos de consumidores-alvo.

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