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Comportement des consommateurs et des entreprises dans le contexte de la PNL by Zuzana Birknerová Anna, Tatiana Pethö Ivana Ondrijová

Comportement des consommateurs et des entreprises dans le contexte de la PNL

by Zuzana Birknerová Anna , Tatiana Pethö Ivana Ondrijová
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Book cover type: Paperback
  • ISBN13: 9786204043739
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 108
  • Original Price: GBP 33.52
  • Language: French
  • Edition: N/A
  • Item Weight: 168 grams
  • BISAC Subject(s): Production & Operations Management

L'objectif de ce livre est de définir certains attributs de la programmation neurolinguistique (PNL), du comportement des entreprises et des consommateurs, et de les examiner dans leurs interrelations. La recherche est basée sur une compréhension actuelle de la question avec un accent sur l'application dans la pratique managériale. La publication est divisée en cinq chapitres. Le premier chapitre décrit le concept de la programmation neurolinguistique, ses techniques et les possibilités de son utilisation. Le deuxième chapitre porte sur le comportement des consommateurs, leur personnalité, leurs décisions et leurs sous-cultures. Le troisième chapitre aborde la question du comportement des entreprises. Il caractérise les hommes d'affaires, leurs personnalités en fonction du modèle des Big five et examine le comportement des entreprises en termes d'éthique. Dans le quatrième chapitre, la PNL est combinée au comportement des entreprises, décrivant les possibilités d'utilisation de la PNL dans ce domaine. Le cinquième chapitre est consacré à la recherche menée, utilisant la méthodologie de la PNL pour examiner la personnalité du consommateur et comparer les résultats aux recherches précédentes. Ce livre enrichira les connaissances sur le comportement des entreprises et des consommateurs en utilisant la méthodologie de la PNL et créera une inspiration pour de nouvelles recherches.

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