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Comportement des consommateurs vis-à-vis des produits laitiers by Sekhara, Margani Soma

Comportement des consommateurs vis-à-vis des produits laitiers

by Margani Soma Sekhara , Gugloth Sardar
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Book cover type: Paperback
  • ISBN13: 9786208772871
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 76.47
  • Language: French
  • Edition: N/A
  • Item Weight: 368 grams
  • BISAC Subject(s): Management

En Inde, le lait est produit en masse et, par cons�quent, le d�veloppement de l'industrie laiti�re aurait un impact direct sur la vie de millions de personnes vivant en milieu rural et �lev�es des animaux laitiers. On s'attend � ce que l'industrie laiti�re puisse apporter des changements socio-�conomiques aux 8,475 millions de personnes travaillant dans le secteur laitier indien. Le succ�s de toute strat�gie marketing r�side dans l'exp�rience post-achat associ�e aux produits/services. Dans l'environnement concurrentiel actuel du marketing du lait, les clients ont de nombreuses alternatives � leur disposition pour se satisfaire. Une �tude sur le comportement des consommateurs joue un r�le crucial pour toutes les entreprises concurrentes. Cet ouvrage pourrait fournir des informations importantes aux producteurs, d�taillants et distributeurs de produits laitiers, et ces informations pourraient �tre utilis�es pour d�velopper des tactiques et strat�gies de marketing d�terminantes, des suggestions bas�es sur l'analyse effectu�e et celles-ci peuvent �tre prises en compte lors de l'�laboration de strat�gies de marketing sur le march� des produits laitiers et pour concevoir de nouveaux produits laitiers qui r�pondent aux exigences et aux attentes des segments de consommateurs cibles.

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