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Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

by Trevor A. Smith , Kenroy C. Wedderburn
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Current price ₹4,073.00
Original price ₹4,888.00
Original price ₹4,888.00
Original price ₹4,888.00
(-17%)
₹4,073.00
Current price ₹4,073.00

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Book cover type: Paperback
  • ISBN13: 9781793645753
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 166
  • Original Price: GBP 31.99
  • Language: English
  • Edition: N/A
  • Item Weight: 232 grams
  • BISAC Subject(s): Psychopathology / Compulsive Behavior

Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies.
Kenroy C. Wedderburn is associate professor of finance at Concord University.

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