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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

by Gordon Bowen , Wilson Ozuem
Save 17% Save 17%
Current price ₹19,886.00
Original price ₹23,864.00
Original price ₹23,864.00
Original price ₹23,864.00
(-17%)
₹19,886.00
Current price ₹19,886.00

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Book cover type: Hardcover
  • ISBN13: 9781466665958
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 430
  • Original Price: GBP 156.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1275 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

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