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Comunicación y conocimiento crean cultura empresarial by Manene Cerrageria, Luis Miguel

Comunicación y conocimiento crean cultura empresarial

by Luis Miguel Manene Cerrageria
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Book cover type: Paperback
  • ISBN13: 9788412479270
  • Binding: Paperback
  • Subject: N/A
  • Publisher: 3c Comunicacion + Conocimiento = Cambio
  • Publisher Imprint: 3c Comunicacion + Conocimiento = Cambio
  • Publication Date:
  • Pages: 190
  • Original Price: USD 20.15
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 313 grams
  • BISAC Subject(s): Business Communication / General


Quedaron muy atrás los tiempos en que predominaban en las empresas las estructuras rígidas e impermeables a cualquier comunicación vertical, en especial a las comunicaciones ascendentes. Las jerarquías establecidas en las empresas apenas si tenían la retroalimentación de quienes tenían por debajo y menos aun con el fin de mejorar en lo posible la competitividad del conjunto de la empresa.

Una empresa ya no puede competir exclusivamente por precios o por cualquier otro factor en el que tenga ventaja. En el mundo actual, la empresa encontrará su mejor ventaja convirtiéndose en un ente competitivo gracias a la mejora constante y continuada de la comunicación entre todos sus integrantes: dirección, empleados, socios, clientes, proveedores.

En este libro encontrará el lector las claves que han convertido a la comunicación multidireaccional y multipropósito en el pilar en el que se sustentan las empresas que apuestan por la cultura empresarial como vía de acceso a la competitividad. Encuentre en este libro las claves para conocer y gestionar todas las dimensiones de una comunicación de calidad.

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