Comunicazione e immagine del marchio

Name: Comunicazione e immagine del marchio
Brand: Edizioni Sapienza
SKU: 9786630007688
Price: 5319.0 INR
Availability: InStock

by Michael Bagalwa

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ISBN13: 9786630007688
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: May 15, 2026
Pages: 80
Original Price: GBP 42.0
Language: Italian
Edition: N/A
Item Weight: 118 grams
BISAC Subject(s): General

About The Book

Questa tesi analizza l'impatto di questa comunicazione sull'immagine del marchio di VE, un'azienda che deve affrontare la concorrenza e la necessit� di distinguersi sul mercato. Lo studio mira a valutare l'efficacia della comunicazione esterna di VE, utilizzando un metodo misto che combina approcci qualitativi e quantitativi. I risultati mostrano che VE � riuscita a differenziarsi grazie a una strategia di comunicazione incentrata sulle persone e sul coinvolgimento locale. Co-costruendo le proprie iniziative con i clienti e rispondendo alle loro preoccupazioni quotidiane, l'azienda ha rafforzato la propria credibilit�. I clienti apprezzano particolarmente le iniziative ambientali di VE, che contribuiscono a una percezione positiva del marchio. La qualit� del servizio, la reattivit� e l'adattamento alle esigenze specifiche dei clienti sono elementi chiave di questa immagine positiva. La valutazione degli strumenti di comunicazione utilizzati da VE ne ha dimostrato l'efficacia, con indicatori rilevanti per misurare l'impatto delle azioni intraprese.

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