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Concepts and Cases in Retail and Merchandise Management 2nd Edition

by Nancy J. Rabolt
Save 35% Save 35%
Current price ₹6,641.00
Original price ₹10,216.00
Original price ₹10,216.00
Original price ₹10,216.00
(-35%)
₹6,641.00
Current price ₹6,641.00

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Book cover type: Paperback
  • ISBN13: 9781563676000
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Fairchild Books
  • Publisher Imprint: Fairchild Books
  • Publication Date:
  • Pages: 496
  • Original Price: GBP 80.0
  • Language: English
  • Edition: N/A
  • Item Weight: 816 grams
  • BISAC Subject(s): Fashion & Accessories, Industries / Retailing, and Management

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

Nancy
J. Rabolt is a professor
and Chair of the Consumer and Family Studies and Dietetics Department at San
Francisco State University. Judy
K. Miler is an associate
professor at the University of Florida.

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