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Conceptualiser les comportements de consommation des supporters de rugby en Nouvelle-Zélande by Baker, Chantal

Conceptualiser les comportements de consommation des supporters de rugby en Nouvelle-Zélande

by Chantal Baker
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Book cover type: Paperback
  • ISBN13: 9786208613990
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 88
  • Original Price: GBP 46.0
  • Language: French
  • Edition: N/A
  • Item Weight: 127 grams
  • BISAC Subject(s): Production & Operations Management

S'il existe de nombreuses recherches sur les comportements de consommation et les comportements des supporters, peu d'entre elles portent spécifiquement sur les supporters de rugby en Nouvelle-Zélande. Cet ouvrage a pour but de contribuer à une étude sur ce sujet, afin d'apporter des connaissances et un éclairage sur ces types de fans de sport. Cette étude cherche à comprendre les principaux facteurs qui influencent les comportements de consommation des amateurs de rugby. En s'appuyant sur les résultats de la recherche, la création d'un modèle conceptuel est proposée pour que les organisations sportives puissent l'utiliser dans leurs domaines respectifs de l'industrie. Ce travail a permis de développer deux modèles conceptuels. Le premier, appelé modèle de consommation du cercle sportif, intègre les principaux thèmes et sous-thèmes des résultats de la recherche. Le second modèle, appelé modèle du fan intérieur, se concentre plus spécifiquement sur les motivations et les influences internes des fans de sport. Cette étude a été réalisée dans le but de compiler des informations et de les partager avec les personnes et les organisations du secteur du sport et des loisirs. L'objectif est de créer un modèle conceptuel d'une certaine valeur pour aider les organisations du secteur à se développer et à croître, en créant davantage d'opportunités d'entrer en contact avec une variété de consommateurs.

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