In a world where globalization, digitalization, crisis and polarization are putting severe pressure on most organizations, the previously accepted tools of effective governance and communication are no longer effective. This book is based in a belief that leadership is first and foremost about strategic communication: creating common meaning, building trust and formulating engaging narratives, not only for one's own organization but for society as a whole.
The book presents an approach anchored in strategic improvisation - a combination of order and chaos. Strategic improvisation allows organizations and leaders to meet the demands of a paradoxical world in which windows of opportunity constantly open as well as close. It requires three essential criteria: a clear framework (composition), a professional interpretation and a situational adaption based on given possibilities and conditions (improvisation). It clearly describes how different organizations (corporations, governmental organizations, NGOs) can use the concept and tools.
This book describes strategic improvisation as a concept, mindset and toolbox for leaders and organizations.
Jesper Falkheimer PhD is Professor in Strategic Communication, Lund University, Sweden. His research interests are in the fields of communication management, crisis communication and information influence. He is Editor-in-Chief for Journal of Communication Management, and President for European Public Relations Research and Education Association. He has extensive managerial experience (e.g. as executive director for research, external engagement and innovation). He has been an international speaker and advisor in communication management for over 20 years.
Hans Gennerud is chairman of Gullers Group Ltd. He is also the CEO and a senior consultant who works both as an advisor and with the implementation of a wide range of communication activities for clients in both the private and public sectors. Hans is a frequently engaged lecturer and has previously been chairman of PRECIS, the industry association for communication companies. Hans has degrees from Stockholm University, the Stockholm School of Economics (executive program), Berghs and has been appointed an honorary doctorate at Mid Sweden Univerersity.
Katarina Gentzel Sandberg has worked as a communications consultant for more than 20 years and has close to 30 years of experience in communications development, based at Gullers Group Ltd. What her clients have in common is that they are all social actors who act in complex environments and with complex processes. Katarina is often hired as a lecturer and teaches strategic communication in widely different contexts all over Sweden for professionals, both tailored for individual clients and on various communication training courses.
Mats Tyrstrup PhD is an associate professor in leadership and organization at the Leading Health Care foundation, Stockholm School of Economics, an associated senior consultant at Gullers Group and co-founder and chairman of Stockholm Center of Governance. Tyrstrup has been on the board of directors on several privately owned companies representing a variety of businesses, including consultant firms, media, digital high-tech, chemical production, and business-to-consumers companies as well as business-to-business firms. Currently, he is on the board of RPM Risk and Portfolio Management (global investment management). On a regular basis, Tyrstrup is engaged as advisor to executives in the public as well as the private sector.
