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Consequences of planned obsolescence for consumer culture and the promotional self: Analyzing ads

by Christoph Behrends
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Current price ₹2,137.00
Original price ₹2,499.00
Original price ₹2,499.00
Original price ₹2,499.00
(-14%)
₹2,137.00
Current price ₹2,137.00

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Book cover type: Paperback
  • ISBN13: 9783638904674
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: English
  • Edition: N/A
  • Item Weight: 41 grams
  • BISAC Subject(s): Communication Studies

Essay from the year 2004 in the subject Sociology - Communication, grade: 1,7, University of Leicester (Centre for Mass Communication Research), course: Avertising, Culture and Communication, language: English, abstract: During the 20th century, the industrialised countries have developed an extensive amount of obsolescence. It has become clear that nations in the developed world over-consume, while the poor in the developing world pay the price of our increased consumption with their lowered standards of living and increasing environmental damage . When did obsolescence emerge, in how far is it planned, and which consequences does it have for consumer culture and the promotional self on a broader scale? By drawing on numerous examples, this essay explains how advertisements are constructed semiotically and the ideologies they derive from.

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