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Consumer Behavior by Erik Madsen

Consumer Behavior

by Erik Madsen
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Book cover type: Hardcover
  • ISBN13: 9781632406835
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Clanrye International
  • Publisher Imprint: Clanrye International
  • Publication Date:
  • Pages: 238
  • Original Price: USD 152.95
  • Language: English
  • Edition: N/A
  • Item Weight: 790 grams
  • BISAC Subject(s): Consumer Behavior

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.

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