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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by Marieke K. De Mooij
Save 17% Save 17%
Current price ₹16,107.00
Original price ₹19,329.00
Original price ₹19,329.00
Original price ₹19,329.00
(-17%)
₹16,107.00
Current price ₹16,107.00

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Book cover type: Paperback
  • ISBN13: 9781544318165
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 521
  • Original Price: USD 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 862 grams
  • BISAC Subject(s): International / Marketing

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

De Mooij, Marieke K.: - Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.

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