Consumer Behavior and Digital Influence in Global Markets

Name: Consumer Behavior and Digital Influence in Global Markets
Brand: Igi Global Scientific Publishing
SKU: 9798260013441
Price: 21021.0 INR
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by Ricardo Marcão , Vasco Santos

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ISBN13: 9798260013441
Binding: Paperback
Subject: N/A
Publisher: Igi Global Scientific Publishing
Publisher Imprint: Igi Global Scientific Publishing
Publication Date: April 22, 2026
Pages: 480
Original Price: USD 195.0
Language: English
Edition: N/A
Item Weight: 826 grams
BISAC Subject(s): Consumer Behavior

About The Book

Consumer behavior in global markets has been reshaped by the expansion of digital technologies, transforming how individuals discover, evaluate, and purchase products and services. The rise of e-commerce platforms, social media, and data-driven marketing has created an interconnected marketplace where consumers are influenced by online content, reviews, and personalized advertising. Cultural, economic, and technological differences across regions shape these behaviors, making it essential for businesses to understand global and local trends. As digital influence grows, companies must adapt their strategies to engage consumers, build trust, and remain competitive in a complex economic environment. Consumer Behavior and Digital Influence in Global Markets explores how digital platforms, technologies, and online interactions shape the way consumers make purchasing decisions across global markets. It examines the influence of factors like social media, cultural differences, data analytics, and digital marketing strategies on consumer preferences and behaviors. This book covers topics such as precision marketing, global business, and cognitive science, and is a useful resource for business owners, marketing professionals, academicians, researchers, and scientists.

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