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Consumer Behavior and Private Brand Marketing in the Pune Electronics

by Sandeep Londhe , Dhananjay Mandlik
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Current price ₹8,203.00
Original price ₹9,344.00
Original price ₹9,344.00
Original price ₹9,344.00
(-12%)
₹8,203.00
Current price ₹8,203.00

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Book cover type: Paperback
  • ISBN13: 9786209409448
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 220
  • Original Price: GBP 73.86
  • Language: English
  • Edition: N/A
  • Item Weight: 300 grams
  • BISAC Subject(s): Management

India's electronics retail sector has transformed significantly over the past decade due to urbanization, rising incomes, and changing consumer lifestyles. Private label brands have emerged as strong competitors to national and international brands, influencing purchasing decisions and brand perceptions.This study examines consumer behavior in Pune, a rapidly growing urban market with a diverse population and expanding retail infrastructure. It analyzes how factors such as pricing, promotions, product quality, availability, and marketing strategies shape consumer acceptance of private label electronic brands.The findings highlight the growing preference for private labels as value-for-money alternatives and the role of effective marketing in reshaping brand loyalty within India's electronics retail market.

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