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Consumer Behavior: Perspectives, Findings and Explanations by John O'Shaughnessy

Consumer Behavior: Perspectives, Findings and Explanations

by John O'Shaughnessy
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Book cover type: Paperback
  • ISBN13: 9781137003768
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 520
  • Original Price: GBP 43.99
  • Language: English
  • Edition: N/A
  • Item Weight: 794 grams
  • BISAC Subject(s): Applied Psychology, Consumer Behavior, and Decision-Making & Problem Solving

From the Back Cover
Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis.

Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.
JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

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