Consumer Behavior: Women and Shopping

Name: Consumer Behavior: Women and Shopping
Brand: Business Expert Press
SKU: 9781606491676
Price: 1532.0 INR
Availability: InStock

by Patricia Huddleston

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ISBN13: 9781606491676
Binding: Paperback
Subject: N/A
Publisher: Business Expert Press
Publisher Imprint: Business Expert Press
Publication Date: January 20, 2011
Pages: 144
Original Price: USD 21.99
Language: English
Edition: N/A
Item Weight: 200 grams
BISAC Subject(s): Consumer Behavior

About The Book

Women and shopping: why is it important? It's important because as a business owner you've probably realized you're missing a market segment for your product and you're not sure who or why. It's important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.

This book details facts that could help any retailer or product manager including:

women control over $20 trillion in consumer spending;
they are better educated;
they have more financial power;
they have greater decision making abilities;
and they have more mobility than any previous generation.

Consumer Behavior: Women and Shopping provides a fascinating insight into women's shopping habits and motivations-their many choices about when and where to shop. Retailers and business managers need to understand a woman's needs and wants in order to attract and maintain their business.

About The Author

Huddleston, Patricia: - Dr. Patricia Huddleston is a professor of retailing at Michigan State University. Her career as a researcher and teacher of retailing and consumer behavior spans 30 years. Pat has extensive international research experience, including the transition economies of Russia and Poland. Her research publications focus on topics such as customer loyalty, perceptions of retail brands, and customer satisfaction with grocery stores.

Minahan, Stella: - Dr. Stella Minahan is one of Australia's leading academics in the field of retail and female consumer behavior. She has over 30 years of experience in the retail and wholesale industries and teaching and learning. Importantly, she ran her own retail and wholesale businesses successfully for many years and has in-depth knowledge of consumer behavior from an academic and practitioner perspective.

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