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Consumer Behaviour by Michael Solomon

Consumer Behaviour

by Michael Solomon
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Book cover type: Paperback
  • ISBN13: 9781292245423
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Publication Date:
  • Pages: 648
  • Original Price: GBP 74.99
  • Language: English
  • Edition: N/A
  • Item Weight: 1188 grams
  • BISAC Subject(s): Mail Order

Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia.

Søren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.

Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)

Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.

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