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Consumer Behaviour by Situn Krushna Sahu

Consumer Behaviour

by Situn Krushna Sahu
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Book cover type: Paperback
  • ISBN13: 9781684876730
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Notion Press Media Pvt Ltd
  • Publisher Imprint: Notion Press Media Pvt Ltd
  • Publication Date:
  • Pages: 74
  • Original Price: USD 15.99
  • Language: English
  • Edition: N/A
  • Item Weight: 109 grams
  • BISAC Subject(s): Consumer Behavior

In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.

When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.

Consumer Behavior = Psychological + Personal + Social + Cultural

Psychological = motivation, personality, perception, learning, beliefs and attitudes

Personal = age and life-cycle stage, occupation, lifestyle, personality

Social = reference groups, family, roles and status

Cultural = culture, subculture, social class system

This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car.

In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.

When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.

Consumer Behavior = Psychological + Personal + Social + Cultural

Psychological = motivation, personality, perception, learning, beliefs and attitudes

Personal = age and life-cycle stage, occupation, lifestyle, personality

Social = reference groups, family, roles and status

Cultural = culture, subculture, social class system

This formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car.

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