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Consumer Behaviour by Vishwajeet Prasad

Consumer Behaviour

by Vishwajeet Prasad
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Book cover type: Hardcover
  • ISBN13: 9788190867573
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: GenNext Publication
  • Publisher Imprint: GenNext Publication
  • Publication Date:
  • Pages: 324
  • Original Price: INR 890.0
  • Language: English
  • Edition: N/A
  • Item Weight: 671 grams
  • BISAC Subject(s): N/A

This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A musthave book for everyone engaged in this field

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