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Consumer Behaviour by Dipanakr Dutta

Consumer Behaviour

by Dipanakr Dutta
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Book cover type: Paperback
  • ISBN13: 9798889599623
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Notion Press
  • Publisher Imprint: Notion Press
  • Publication Date:
  • Pages: 92
  • Original Price: USD 16.99
  • Language: English
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Educational Psychology

The book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a text. It is intended to cover the fundamentals of consumer behavior. This book primarily serves as a textbook for Management students of B.B.A. course. The purpose of the book is to cover what every student of business studies needs to know about crafting and executing consumer behaviour both theoretically and in terms of their practical applications.

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