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Consumer Behaviour and Digital Transformation by Ayantunji Gbadamosi

Consumer Behaviour and Digital Transformation

by Ayantunji Gbadamosi
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Book cover type: Paperback
  • ISBN13: 9781032149769
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Taylor & Francis Group
  • Publisher Imprint: N/A
  • Publication Date:
  • Pages: 371
  • Original Price: GBP 46.99
  • Language: English
  • Edition: 1
  • Item Weight: 630 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

Ayantunji Gbadamosi is an Associate Professor in Marketing and Co-chair of the Research Ethics Committee at Royal Docks School of Business and Law, University of East London, UK.

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