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Consumer Behaviour: Insights From Indian Market by Majumdar Ramanuj

Consumer Behaviour: Insights From Indian Market

by Majumdar Ramanuj
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Book cover type: Paperback
  • ISBN13: 9788120339637
  • Binding: Paperback
  • Subject: N/A
  • Publisher: PHI Learning Pvt Ltd
  • Publisher Imprint: PHI Learning Pvt Ltd
  • Publication Date:
  • Pages: 720
  • Original Price: INR 1250.0
  • Language: English
  • Edition: N/A
  • Item Weight: 810 grams
  • BISAC Subject(s): General

Designed as a textbook for the B.E./B.Tech. students of Computer Science and Engineering and Information Technology, this book provides the fundamental concepts and applications of probability and queueing theory.

Beginning with a discussion on probability theory, the text analyses in detail the random variables, standard distributions, Markovian and non-Markovian queueing models with finite and infinite capacity, and queue networks. The topics are dealt with in a well-organized sequence with proper explanations along with simple mathematical formulations.

KEY FEATURES :

Gives concise and clear presentation of the concepts.

Provides a large number of illustrative examples, in particular for queueing models and queueing networks, with step-by-step solutions to help students comprehend the concepts with ease.

Includes questions asked in university examinations with their solutions for the last several years to help students in preparing for examinations.

Provides hints and answers to unsolved problems.

Incorporates chapter-end exercises to drill the students in self-study.

S. Palaniammal, Ph.D., is Professor and Head, Department of Science and Humanities, V.L.B. Janakiammal College of Engineering and Technology, Coimbatore. She has about twenty-five years of teaching and research experience. She has published thirty-four research papers in national and international journals and conferences.

Professor Palaniammal has conducted many conferences, workshops and career guidance programmes. Her areas of interest include queueing theory, data mining, image processing, networks, probability and statistics.

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