Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Consumer Behaviour: South African Psychology and Marketing Applications

by Alet Erasmus , Mercy Mpinganjira , Elrie Botha
Save 17% Save 17%
Current price ₹10,953.00
Original price ₹13,144.00
Original price ₹13,144.00
Original price ₹13,144.00
(-17%)
₹10,953.00
Current price ₹10,953.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780190412425
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Oxford University Press, USA
  • Publisher Imprint: Oxford University Press, USA
  • Publication Date:
  • Pages: 416
  • Original Price: USD 94.99
  • Language: English
  • Edition: 2 Revised edition
  • Item Weight: 658 grams
  • BISAC Subject(s): General

Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.

The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.


Alet Erasmus, Mercy Mpinganjira, Elrie Botha, Gift Donga, Danie du Toit, Lene Ehlers, Tania Maree, Virimai Mugobo, Richard Shambare

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us