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Consumer Experience and Decision-Making in the Metaverse

by Theodore Tarnanidis
Save 17% Save 17%
Current price ₹21,191.00
Original price ₹25,430.00
Original price ₹25,430.00
Original price ₹25,430.00
(-17%)
₹21,191.00
Current price ₹21,191.00

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Book cover type: Paperback
  • ISBN13: 9798369349069
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 340
  • Original Price: GBP 167.2
  • Language: English
  • Edition: N/A
  • Item Weight: 590 grams
  • BISAC Subject(s): Consumer Behavior

Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.

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