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Consumer Focused Behavior: Business Case Studies by Fred Santino

Consumer Focused Behavior: Business Case Studies

by Fred Santino
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Book cover type: Paperback
  • ISBN13: 9798218501693
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Fred Santino
  • Publisher Imprint: Fred Santino
  • Publication Date:
  • Pages: 126
  • Original Price: GBP 15.07
  • Language: English
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Schools / Levels / Higher

This book identifies many situations to which businesses have responded to customer trends and feedback. and adapted successfully. There also are situations where businesses have been unsuccessful, by misinterpreting or ignoring feedback, or being totally unaware of consumer trends. Succeeding in business does not usually require creation of some novel idea, instead it requires being aware of customer needs and/or gaps in the market.
A successful business finds a way to be aware of consumer behavior trends, such as a shift in preferences, declining or increasing popularity, and identifying the customers' problems or "pain."

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